Whole Foods Market is dedicated to sourcing the finest natural and organic foods, upholding the highest quality standards in the industry, and maintaining an unwavering commitment to sustainable agriculture. They entrusted us with the task of visually capturing their company mission and goals through our photography. As the Art Director, I collaborate closely with their internal producers and design teams to craft and stylize all the images used for their website hero images, sales promotions, weekly flyers, and various other programs.

The Home Depot partnered with Commercial Electric to create a How-To video designed to guide DIY customers through the process of installing a smart home light switch. As the Art Director and Director for this project, my responsibilities included thoroughly researching the correct method for installing and replacing an electrical light switch in a home, and then translating that process into an easy-to-understand and visually appealing video. I was also responsible for location scouting, talent selection, and maintaining close communication with the client throughout the project to ensure the final deliverables exceeded expectations.

Amazon Fresh is both an online and physical grocery store that offers low prices on everyday favorites, plus same-day delivery and free pickup. We were tasked with developing an evergreen concept that showcases their fresh groceries and rapid delivery service. Our idea was to film fresh fruits and other popular packaged products in mid-air, highlighting the freshness of the produce and the speed of their delivery through dynamic, airborne visuals.

Amazon Fresh was able to produce 32 videos from a single shoot. I collaborated closely with Amazon's internal design team to refine the concept and select products that best represent freshness and common grocery staples. We crafted the overall creative direction for these videos and created a template for easy text swapping to accommodate different sales events and seasonal messages. This project allowed us to effectively portray Amazon Fresh’s core values of quality and efficiency.

Grace is a leading provider of high-quality and innovative baby products designed to enhance the comfort, safety, and well-being of infants and toddlers. On this project, I was responsible for conceptualizing ideas for each baby product, building storyboards to visualize the creative direction, and providing valuable assistance to the director during the shoot. By contributing to the concept development and ensuring effective visualization through storyboards, I played a key role in bringing the vision of each baby product to life. Additionally, my support during the shoot helped facilitate a smooth production process and ensured the successful execution of the director's vision.

The Walmart Onn brand is a private label brand owned and sold exclusively by Walmart. It encompasses a range of consumer electronics and accessories, including but not limited to televisions, tablets, headphones and speakers. I was tasked with enhancing the public's perception of the budget brand and showcasing its reliability through a series of product videos. As the Art Director and Director of the shoot, I had a multifaceted role. This involved conducting competitor research, exploring various moods and color schemes, crafting compelling storyboards, coordinating and directing the project, searching for suitable talent, and set design. The client was extremely pleased with the final video and will be shooting another series in the near future.

The Home Depot partnered with Traffic Master to produce a How-To video that would guide their DIY customers in installing artificial grass around their homes. As both the art director and director of this video, I took on the responsibility of thoroughly understanding the installation process and translating it into a compelling storyboard. In addition to coordinating and directing the project, I handled tasks such as location scouting, talent searching and client management. The outcome was a tremendous success, as the video attracted a significant number of new DIYers to The Home Depot's YouTube page and generated a substantial increase in nationwide artificial turf purchases following its launch.

Devilbiss Rollator is a company that specializes in mobility aids for individuals facing walking or mobility challenges. I had the privilege of working on a project to highlight the innovative features of their new walker. My role involved transforming the client's script into a visually compelling storyboard, compositing images from the internet to illustrate camera angles and framing of each scene. Additionally, I provided on-set assistance to the director, ensuring that the vision and emotion captured aligned with the client's expectations. Through effective collaboration and visualization, we successfully brought the client's vision to life and showcased the exceptional qualities of the Devilbiss Rollator.

Disney and Pixar’s Onward is about a magical journey of two elf brothers who wish to spend one more day with their late father. The biggest challenge in this project were the campaign assets. Most of the media were already rendered and produced for a horizontal display, but the mobile app’s ad space required vertical assets. The animation and static assets were cut and composed to create a more cohesive foreground and background scene for all weather conditions. This was also the first time the animation could extend across the entire ad space past the UI data.

Animation - Mobile App Integrated Marquees

The Toyota C-HR is a subcompact crossover SUV designed to deliver high fuel economy rather than satisfying speed. It was designed for a daily commuter but also for the occasional weekend warrior. Toyota provided their branding elements, brand guidelines and vehicle jellybeans. However, the greatest challenge was that the scene had to be carefully chosen, designed and constructed to meet the limits and capabilities of the C-HR.

Static - Desktop Web Integrated Marquees

Wreck It Ralph 2: Ralph Breaks the Internet is about a video game bad guy named Ralph traveling to the Internet with his friend Vanellope in search of a rare part to fix her game, “Sugar Rush”. The biggest obstacle for this project were the campaign assets. To create vertical assets, various animations and static assets had to be cut and composed to create a more cohesive animation and background scene. Vanellope’s “glitch”, an in-game power she possessed, was also used in this project to transition the actual animation to the end frame.

Animation - Mobile App Integrated Marquees

Best Western, a worldwide hotel franchise, had the goal of bringing the perfect sunny vacation destination to all of its viewers, regardless of their current weather conditions. In order to bring the viewer to the pre-made beach animation, a falling effect was created through various weather conditions to make the transition as smooth as possible.

Animation - Mobile App Integrated Marquees

In Disney & Pixar’s CoCo, a young musician named Miguel begins a remarkable journey to the enchanting land of his ancestors to reveal the mysteries behind his family’s tales and traditions. Again, like all Disney projects, the media assets were already provided and designed for a horizontal display. So, the animation and static assets needed to be cut and composed to create a seamless foreground and background for all weather conditions.

Mobile App Integrated Marquees - Animation

Prestone is the number one branded consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. The biggest hurdle of this project was the low-resolution assets from their digital banners. The assets did not meet the high fidelity display of our ad space. So, several additional weather scenarios were created to accommodate their message and meet our requirements.

Static - Mobile App Integrated Marquee

Reliant Energy provides power to millions of homes and businesses across the state of Texas. Reliant Energy wanted to introduce subtle animations into their typically static ads. Since Reliant Energy only provided their branding elements, the biggest challenge was having to construct the scenes from stock images and having to create the animations in-house. The animations were created by using a cinematograph technique to create a seamless, yet subtle animation loop for each original static scene.

Animation - Mobile App Integrated Marquee

Hotels.com is a leading provider of hotel accommodation worldwide, offering travelers one of the widest selections of accommodation on the net. The most challenging part of this project was to conceptualize different creative ideas of introducing their 15-second videos into the mobile app ad space. One of the concepts created was introducing the 15-second spot in an iPhone screen with the end frame of the spot transitioning to the actual scene of the ad. In the end, Hotel.com decided to proceed with the standard video player in a weather based background scene in a last-minute effort to go live to meet their quarterly goal.

With great success in the past, Dodge returned in 2020 to promote three of its most popular vehicles across both the mobile app and web platforms. Dodge’s existing campaign material was deconstructed to better fit within both platforms.

These vibrant posters were created to promote both the Atlanta Falcons and their partnership with Ford. Each poster featured and introduced various sets of players to fans of all levels. With my previous design experience with the Atlanta Falcons, I was able to create a similar design aesthetic to match the Falcon’s 2014 branding and artwork elements.

This project was a partnership between Georgia Southern University and Ford. These giant pilar flags were displayed around Georgia Southern University’s football stadium to help fans identify each seating section.

Wire and Plastic Products, WPP, a world leader in communications, experience, commerce, and technology, held a poster design contest to promote its 1st Annual Chili Cook-Off in 2014. “Mad Good Chili” was chosen and displayed across the entire building to promote this amazing new event.

P.S. I won the Chili Cook-Off. :)