Disney and Pixar’s Onward is about a magical journey of two elf brothers who wish to spend one more day with their late father. The biggest challenge in this project were the campaign assets. Most of the media were already rendered and produced for a horizontal display, but the mobile app’s ad space required vertical assets. The animation and static assets were cut and composed to create a more cohesive foreground and background scene for all weather conditions. This was also the first time the animation could extend across the entire ad space past the UI data.
Animation - Mobile App Integrated Marquees
