Hotels.com is a leading provider of hotel accommodation worldwide, offering travelers one of the widest selections of accommodation on the net. The most challenging part of this project was to conceptualize different creative ideas of introducing their 15-second videos into the mobile app ad space. One of the concepts created was introducing the 15-second spot in an iPhone screen with the end frame of the spot transitioning to the actual scene of the ad. In the end, Hotel.com decided to proceed with the standard video player in a weather based background scene in a last-minute effort to go live to meet their quarterly goal.