Reliant Energy provides power to millions of homes and businesses across the state of Texas. Reliant Energy wanted to introduce subtle animations into their typically static ads. Since Reliant Energy only provided their branding elements, the biggest challenge was having to construct the scenes from stock images and having to create the animations in-house. The animations were created by using a cinematograph technique to create a seamless, yet subtle animation loop for each original static scene.
Animation - Mobile App Integrated Marquee
