Shu Chen
The Home Depot partnered with Traffic Master to produce a How-To video that would guide their DIY customers in installing artificial grass around their homes. As both the art director and director of this video, I took on the responsibility of thoroughly understanding the installation process and translating it into a compelling storyboard. In addition to coordinating and directing the project, I handled tasks such as location scouting, talent searching and client management. The outcome was a tremendous success, as the video attracted a significant number of new DIYers to The Home Depot's YouTube page and generated a substantial increase in nationwide artificial turf purchases following its launch.