Shu Chen
The Walmart Onn brand is a private label brand owned and sold exclusively by Walmart. It encompasses a range of consumer electronics and accessories, including but not limited to televisions, tablets, headphones and speakers. I was tasked with enhancing the public's perception of the budget brand and showcasing its reliability through a series of product videos. As the Art Director and Director of the shoot, I had a multifaceted role. This involved conducting competitor research, exploring various moods and color schemes, crafting compelling storyboards, coordinating and directing the project, searching for suitable talent, and set design. The client was extremely pleased with the final video and will be shooting another series in the near future.